The Project
A full promotional campaign for the Lambeth Royal Canadian Legion's Buddy Check Coffee program, which provides companionship and support to veterans. Deliverables included a logo, billboard and bus stop ads, social media assets, posters, and a commercial — a complete, presentation-ready campaign from the ground up.
Logo
Buddy Check Coffee began as a school project with a real client — the Lambeth branch of the Royal Canadian Legion — giving me the chance to design a full campaign end to end rather than a single deliverable. I built the visual identity from scratch, then extended it across a wide range of formats: billboard and bus stop advertisements, social media ads, posters, and a commercial, all designed to work together as one cohesive campaign.
Video
Though the campaign was cancelled before publication, this project holds a particular place for me. As a social service worker, I've seen firsthand what companionship and support can mean for individuals navigating difficult situations, and getting to bring that informed approach into a design project, rather than keeping the two disciplines separate, made this one personal in a way most projects aren't.