The Project
Original 6 started as a school project centered on a simple concept: Canada, hockey, and beer. I built the line around the six founding teams of the NHL's Original Six era, giving each city its own distinct flavour and label design, all tied together under one unified brand identity.
Brand Identity
From there, the system extended well beyond the bottle. I designed promotional material, table talkers, and merchandise, treating the whole thing as a real go-to-market brand rather than a single design exercise. The goal was to prove out a full, cohesive identity across every touchpoint a customer might actually encounter.
Original Six Beer hat design mockup.
Hoodie mockup.
Original Six beer "6" coaster.