Anniversary Logo
A new logo alongside show and event posters for Simcoe Little Theatre's 2026/27 season. The logo redesign celebrates the theatre's 80th anniversary, paying homage to their original identity while bringing it forward for a new era. Posters were built around a shared design framework with two original logos and custom illustrations for each production.
Poster Design
Each poster in the season needed to feel distinct to its show while still reading as part of the same season. I achieved this by starting with building a consistent framework for layout, typography, and branding, then filled that framework with custom illustrated artwork tailored to each production's tone and story. I also brought each show's director into the process, giving them a say in the artwork so it stayed cohesive with what audiences would see on stage. The result is a poster series that works as a set, while still giving each show its own identity.
T-Shirt Designs
The anniversary logo followed a similar spirit of honouring what came before while designing for what's next. My goal was to create something flexible enough to sit comfortably across posters, programs, and promotional materials for a season with a wide range of productions and events.
